Data Collection Projects


Below are some of the projects that Rob worked on as a member of staff of the Design School, Loughborough University 1988-2010.


CCIS was one of the world's largest studies of car occupant injury causation. Each year the project investigated more than a thousand crashes involving cars. Detailed examinations of the accident-damaged cars were carried out to determine the performance of the vehicle during the crash. The examinations include the role of seat belts, airbags and other safety devices. The associated occupant injuries were then matched to the vehicle data and documented in an anonymous electronic database. The objectives of CCIS were to develop the understanding of mechanisms of injury to car occupants, to provide information on vehicle crash-worthiness, to identify the needs for improved vehicle safety as changes take place and to provide biomechanical information to develop crash test dummies. Detailed analysis of the CCIS database helps ensure that future cars will be designed to perform better in real life crashes. The improved understanding of how people are injured has led to safer cars, better restraint systems, better crash test dummies and improved laboratory crash test techniques. CCIS analysis has fed directly into the development of the NCAP project and new safety legislation. Visit the website


Annually within the European Union, there are over 50,000 road accident fatalities and 2 million other casualties and the majority of these are either the occupants of cars or are in collision with a car. The European Commission has recognised that casualty reduction strategies must be based on a full understanding of the real-world situation under European conditions and that vehicle countermeasure effectiveness must be properly evaluated. This study has therefore developed a coordinated set of targeted, in-depth accident data systems to support European Community vehicle and road safety policy. Visit the website


When the Ford Motor Co. were looking to update the Transit van for the next millennium there was a need to look first at the crashworthiness and secondary safety issues of commercial vehicles up to 3½ tonne. The Vehicle Safety Research Centre VSRC was employed to collect crash data on all panel vans in a similar methodology to CCIS with added information on load carrying capability and results in real world crashes. The study needed to create the methodology and protocols and then collect data on suitable sampled vehicles. The six year project culminated in a series of specific analysis to advise the Ford Motor Co. in advance of the design stage. Visit the website


Since the first European funded project on child safety, CREST (1996 to 2000) and continuing with the CHILD project (2002 to 2006), the VSRC has established a research base and expertise in child occupant safety in vehicles. This has been built on the VSRC’s real world crash investigation and accident data analysis skills and the Applied Ergonomics Centre’s applied ergonomics and product design, use and safety expertise. The objectives of CASPER are to reduce fatalities and injuries of children in traffic accidents. A badly injured child or a dead child is something nobody can tolerate. Visit the website


The OTS project  saw teams quickly deployed to the scenes of accidents and to arrive within 20 minutes of an emergency call. Specially marked, high conspicuity response vehicles were used with expert police drivers to reach the scene of a collision. The fast response allowed the collection of perishable data such as skid marks, meteorological readings and detailed photographs of each crash scene. Human factors expertise and a greater focus is being placed on conducting interviews at the scenes of all accidents attended.


The aim of the PISa project is to develop and implement reliable and fail safe integrated safety systems for a wide range of powered two wheelers (PTWs) which will greatly improve the performance and primary safety (handling and stability)

and which can link to secondary safety features. PTWs are single track vehicles, which means that the rider has a more difficult vehicle to control in relation to a car, in particular when cornering or braking, and even more so in emergency situations. Only a few (high-end) motorcycle brands are fitted with ABS and (partly) combined braking systems. Optimisation of the PTW’s brake performance will reduce the impact speed in case an accident cannot be avoided and this will directly reduce the fatality rate and injury level. Visit the website


The Development of Improvements to Drivers’ Direct and Indirect Vision from Vehicles. In order to maintain safe control, the driver has to respond appropriately to any given hazard.  To do this the driver must first ‘see’ the hazard (detection) and then correctly interpret what they are seeing (identification).  The driver must then evaluate the significance of the hazard and then assess and select an appropriate course of action (decision-making) which they then enact using the appropriate vehicle controls (execution).  Failure in any of these processes can result in an collision. The aim of the project is to investigate drivers’ direct forward field of view and indirect field of view requirements for all ‘M’ and ‘N’ category vehicles with the intention to identify solutions to achieve, as far as is practicable, a 360° field of view in which other road users can be easily seen. Visit the website

Quality & Accuracy

Since 1988 Rob Newton has been collecting data for research projects for industry, government and the European Commission. Data to be analysed for safety critical design or strategic policy needs  to be accurate, consistent and systematic in it’s coding and methodology. To collect relevant research data it requires a great understanding of the underlying issues behind the research and the technical knowledge of the subject area.

We are able to make proposals to collect a variety of research data, please contact us

Projects described here were spread over several years though many other short term projects have been undertaken utilising the systems and methodology of the larger projects.

If you require research data and are not sure of the best way to collect it then contact Rob Newton Associates.

Short term projects